Well, I suppose it was only a matter of time. Hershey’s will
be using 3D printing technology to print off custom chocolates and other snacks
for their customers. They entered into a
multi-year contract with 3D systems to develop this technology so it can be
used to make a wide range of different types of custom snacks.
William Papa, Vice President and Chief Research and
Development Officer of the Hershey Company said, “We believe that innovation is
key to delivering relevant, compelling consumer experiences with our iconic
brands. Whether it’s creating a whole
new form of candy or developing a new way to produce it, we embrace new
technologies such as 3D printing as a way to keep moving our timeless
confectionery treats into the future.”
It won’t take much to think of what types of things this
will be used for. The first thing that
comes to my mind is wedding cake toppers.
Imagine printing off chocolate toppers that look just like the bride and
groom. How fun! Also, Valentine’s Day can be taken to a whole
new level with creative chocolates that are customized to that special
someone.
There is no shortage of things that people will think of,
and if Hershey’s can perfect this service and start offering it before other
companies, they will be well positioned to eat up the market (pardon the
pun).
Chuck Hull, Chief Technology Officer of 3D Systems said, “Mainstreaming
3D printing is fundamental to our success and we are fortunate to partner with
Hershey, the largest producer of quality chocolate in North America and a
global leader in chocolate and confection to expand the 3D printing experience
into delectable edibles.”
I know I will be looking forward to enjoying some delicious
3D printed chocolate. How about you?
Mmm chocolate
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