Friday, February 7, 2014

Hershey’s Chocolate to deliver 3D printed Snacks

Well, I suppose it was only a matter of time. Hershey’s will be using 3D printing technology to print off custom chocolates and other snacks for their customers.  They entered into a multi-year contract with 3D systems to develop this technology so it can be used to make a wide range of different types of custom snacks.

William Papa, Vice President and Chief Research and Development Officer of the Hershey Company said, “We believe that innovation is key to delivering relevant, compelling consumer experiences with our iconic brands.  Whether it’s creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3D printing as a way to keep moving our timeless confectionery treats into the future.”

It won’t take much to think of what types of things this will be used for.  The first thing that comes to my mind is wedding cake toppers.  Imagine printing off chocolate toppers that look just like the bride and groom.   How fun!  Also, Valentine’s Day can be taken to a whole new level with creative chocolates that are customized to that special someone. 

There is no shortage of things that people will think of, and if Hershey’s can perfect this service and start offering it before other companies, they will be well positioned to eat up the market (pardon the pun). 

Chuck Hull, Chief Technology Officer of 3D Systems said, “Mainstreaming 3D printing is fundamental to our success and we are fortunate to partner with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confection to expand the 3D printing experience into delectable edibles.”

I know I will be looking forward to enjoying some delicious 3D printed chocolate.  How about you? 

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